Santiago is a director, world-builder, and founder who shapes brands and stories into soulful, immersive worlds.

Miami-born, he studied Communication Arts at Florida International University, with a year abroad in Barcelona, where he wrote his first narrative short. He started shooting behind-the-scenes on music video sets, interned at WEOWNTHECITY, and made his directorial debut in January 2021. Since then he has directed music films for Becky G, Skrillex, Mora, María Becerra, Sebastián Yatra, and Nicki Nicole, bringing narrative tension, psychological nuance, and a minimal, cinematic atmosphere to the form. He has also contributed to projects for Rosalía and Bad Bunny. In 2025 he co-founded Donder World, a venture-creative agency that embeds at the ground floor and builds worlds for brands, where he leads creative marketing. He also co-founded PRODiGi, an all-in-one creative production platform currently in build, and Racetrooper, a motorsport agency.

Two feature films in development: Lap of Honor and The Fruit that Cries.