Director, world-builder, and founder, working in the quiet between worlds.

Miami-born. Santiago studied Communication Arts at Florida International University, with a year abroad at Universitat Abat Oliba in Barcelona, where he wrote his first narrative short film. He returned to Miami and started shooting behind-the-scenes on music video productions, which led to an internship at WEOWNTHECITY and, by January 2021, his directorial debut.

Since then, Santiago has directed music films for Becky G, Jhay Cortez, Mau y Ricky, Skrillex, Mora, María Becerra, Sebastián Yatra, Nicki Nicole, and Anuel, bringing narrative tension, psychological nuance, and a minimal cinematic atmosphere to the form. Within the WEOWNTHECITY universe, he's also contributed to production and BTS work on projects for Rosalía, Bad Bunny, and Rauw Alejandro. That includes Rosalía × TikTok Motomami (BTS with Stillz, shot on iPhone) and Bad Bunny's Último Tour del Mundo.

In 2025 he co-founded Donder World, a venture-creative agency that builds brands their worlds, alongside film atelier Donder Brothers. At Donder, Santiago leads creative marketing: campaign architecture, storytelling, hero films. He's also co-founder of PRODiGi, software for creative operations, and Racetrooper, a sci-fi-leaning production house for motorsport founded in 2023.

Two feature films in development: Lap of Honor and The Fruit that Cries.